July has been the month of fashion trade shows… A real opportunity for TCA Showroom to introduce the latest SS’17 collections at Pure and Scoop, in London.

Pure London is the UK’s leading fashion trade show, which takes place twice a year in London’s Kensington Olympia. The timings of Pure tie in with seasonal trends and buying patterns.

This trade show is predominantly focused on ready-to-wear womenswear, and has additional sections for menswear, young fashion (Spirit) and footwear & accessories.

Pure presents forward-order collections from over 1,000 fashion brands, and an audience of over 12,000 UK-based and international retailers. It includes clothing examples and catwalk performances to introduce new collections.

This fashion exhibition also holds daily trend briefings for Autumn/Winter and Spring/Summer trends.

This year, TCA Showroom showcased these brands at Pure: Access Fashion, Grace and Mila, Coster Copenhagen, Lavand, Cubic, Culture, Relish and Jus d’Orange, our new French brand.

Scoop in the City is a premium womenswear and accessories trade show held in London. The exhibitors are leaders in the industry – directional, talented, successful and unique.

With an impressive line-up of premium collections, this trade show aims to create an international design-led, London-based exhibition for niche designers; one where labels don’t have to battle one another for attention and where the diverse brand offering guarantees visitors something they have not seen elsewhere.

Today, Scoop has become a key destination for showcasing over 250 international contemporary designers.

This summer at Scoop, TCA Showroom introduced Silvian Heach’s new SS17 collection.

Kinsie Sidolle, Senior Brand Manager at TCA Showroom was at Cubic’s stand at Pure London. Discover her feedback below.

“Cubic’s stand was one of the busiest. We had a lot of new customers and many orders. We also met many new bloggers, it was really interesting. But this year it was more quiet than usual. Basically Pure is always on in August. However, this year’s edition date was changed to July. Maybe people had already booked holidays. Also, this summer Scoop London took place at the same time. Finally, the current economic situation and Brexit are maybe another explanation.”

Giulia Alberti, Silvian Heach Brand Manager at TCA Showroom, was at Scoop London to represent her brand. Discover her feedback below.

“For the first time, Scoop took place at Old Billingsgate, and this new venue was just amazing! Also the show was really well organised. Unfortunately it was not really busy, because the Pure trade show was on at the same time in London. Regarding our Silvian Heach stand, everyone who visited it loved the brand, thanks to the price points and the good quality of the garments. Scoop is a really nice place for new contacts and introducing our brands to new buyers.” 

The Pure main stage catwalk showed to the visitors the amazing new pieces and style combinations. We could see some Lavand  and Access Fashion SS17 pieces walked down the catwalk.