In 1972 when Maurizio and Isabella open one of the very first denim factories in Italy. In Urbania, known as the Valley of jeans, Maurizio’s passion for craftsmanship and beautiful jeans comes to life. 

Besides producing jeans for well-known brands, Maurizio decides to set up his own label and names it after the love of his life, Isabella Garcia.

Today, this coming together of Italian passion and finesse with a typically dutch entrepreneurial design and business approach remains the key to the fashion brand with a denim heart.


Discover more about Garcia Jeans